Our Agents

Our Insurance Team

Licensed in Maryland and Pennsylvania


Whether you need to discuss new coverage or need assistance with a claim our licensed insurance team is ready to help you. Let our 100+ years of combined insurance experience go to work for you!


Sam Hoff, Founder - Sam, along with his wife, Georgia, founded the Samuel C. Hoff Agency in 1967.  Having grown up on a farm in the New Windsor area of Carroll County, Sam graduated from New Windsor High School in 1957. Sam has been active in the Real Estate and Insurance industries for the last 46 years.  Sam has served in many capacities for many organizations, both professional and volunteer through the years, the Realtors Associations, the Independent Agents Associations, the Westminster Rotary Club, the Chamber of Commerce, the Westminster Jaycees, the 4H All Stars, and others.  He is past president of the Carroll County Association of Realtors, past president of the Independent Insurance Agents of Carroll County Association as well past president of the Westminster Jaycees.  He has received the Carroll County Association of Realtors Lifetime Achievement Award and Realtor of the Year Award, the Mutual Benefit Insurance Co. Inner Circle Award, the Rotarian Paul Harris Award, the Jaycee JCI Senator designation, and 4H All Star designation.  When asked when he will retire, he will always answer “never”.  Sam is truly the heart of the organization.


Diane Hale, Insurance Agent - Diane joined the agency in 1981 as a licensed Property & Casualty agent with 6 years’ experience. For over 30 years Diane has proven to be an invaluable part of the Hoff Team contributing her experience, depth of knowledge as well as her skill at managing multiple tasks.   With a broad spectrum of personal and commercial lines products she focuses her expertise on homeowners, farm risks and small commercial accounts.  Her dedication to our clients makes her an integral part of the agency.  Diane is a Carroll County native and graduated from Francis Scott Key High School with an award for Outstanding Business Achievement.  She currently resides in Littlestown, PA with her husband and daughter.   Diane enjoys spending time with her family and friends as well as getting away to Raystown Lake where she can relax at their permanent campsite.


Heather Beck, Insurance Agent - Heather began her insurance career in 1990 after graduating from FSK.   She obtained her Associates Degree from Carroll Community College in Business Administration/Accounting.  Originally license in 1994, she worked for an agency in Southern Carroll County for 15 years until the passing of its owner.  She joined the Hoff Agency Insurance Team in 2006.  Although Heather effectively contributes to the needs of numerous insurance tasks and her abundance of knowledge has assisted with numerous aspects within all fields of the Insurance Department she specializes in Automobile, Motorcycle, and RV insurance.  Heather is a cancer survivor and advocate for cancer research and early detection.  She enjoys spending time with friends and family, watching her children play sports, and The Baltimore Ravens Football.  She currently resides in Hanover, PA with her two active children, Samantha and Colton.